Minos Imperial Luxury Beach Resort and Spa has a… Target: To support «Fashion Targets Breast Cancer» campaign

«Fashion Targets Breast Cancer» (FTBC) campaign began as the fashion industry’s response to breast cancer- a widely recognized effort that raises public awareness and funds to support breast cancer research, education, screening and patient care.

The Fashion Targets Breast Cancer name and symbol were inspired by Ralph Lauren. Since 1994, Fashion Targets Breast Cancer has raised over $40 million worldwide for distribution to breast cancer charities.

Fashion Targets Breast Cancer has become the worldwide fashion community’s singular and most successful response to breast cancer – an issue of vital importance to its primary consumers: women.

Fashion Targets Breast Cancer Hellas joined the global trend in June 2001, offering to thousands of women in Greece free breast screening examinations.

Such an important work deserves to have all the support that is necessary.

That is why Minos Imperial decided to aid this effort, offering 1€ to the campaign for each online reservation made to its 338 luxurious hotel rooms.

At the same time it gives you the opportunity to buy the t-shirt that was loved and worn by the most famous models of the world and by thousands of other female supporters.

Wearing the «Target’s» t-shirt will contribute in filling the Cretan beaches with beautiful, healthy and well informed women.

So make the right and most ‘’Targeted’’ decision for this summer.

Thank you very much for your support,
The staff & management of Minos Imperial.